Barbara's Bakery Shredded Cereals Sweepstakes!

 Barbara's Bakery Shredded Cereals today announces an adventurous new March promotion affording consumers the opportunity to win a trip for four to the breathtaking Kenai National Wildlife Refuge in Alaska.

The Families Gone Wild Alaskan Refuge Sweepstakes Grand Prize will include airfare, hotel accommodations and an exclusive river float on the Kenai River not otherwise available to the public.


In order to qualify for this unforgettable refuge from the ordinary, consumers need only send Barbara's Bakery a photograph accompanied by copy (50 words or less) or a 30-second talking video taken at a National Wildlife Refuge anywhere in the United States and describing their refuge visit experience. The sweepstakes has begun and ends on August 24, 2009. For details and to enter, visit


Barbara's Bakery will support the new promotion with online ads on such family-friendly sites as, Kiwi Magazine's, and by offering online coupon discounts on the site. Industry members interested in learning more about the promotion may contact Jennifer Ramstad at


For decades, Barbara's Bakery has been a pioneer in nurturing both consumers and the environment. One especially notable example of the company's dual nurture-nature philosophy is the decade-long partnership between Barbara's Bakery and the National Wildlife Refuge Association (NWRA). Based in Washington, DC, the organization is dedicated to ensuring that the nation's 550 refuges reach their full potential in the conservation and protection of diverse animal and plant species and their habitats. For information about the National Wildlife Refuge Association including refuge locations visit


Offering delicious whole grain goodness in every crunchy bite, Barbara's Shredded Cereal varieties provide a healthy breakfast or cereal snack that's high in fiber, low in fat, free of cholesterol and a good source of protein. Meeting Barbara's high standards for taste, quality and purity of ingredients, all Barbara's Shredded Cereal products contain no artificial flavors, colors, preservatives, hydrogenated oils or trans fats, and are made from only the finest ingredients.


With a suggested retail price of $4.79 for each box, Barbara's Shredded family cereals are available in most natural supermarkets and at select mainstream stores nationwide.


About Barbara's Bakery

Founded as an organic bakery in 1971, Barbara's Bakery, a Weetabix North America company, helped launch the natural foods industry. Closing in on its 40th anniversary, Barbara's, located in Petaluma, California, is committed to providing great-tasting, all-natural products and to making a positive contribution to the world with donations to national and local non-profit organizations involved in environmental, hunger, and children's issues. For more information, please visit 





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