Neale Godfrey

At a time when kids have more debt and temptation than ever comes a completely revised and updated edition of the #1 New York Times Bestseller on teaching children and young adults about money .
Money Doesn't Grow on Trees is the book that parents turn to when it comes to teaching their children about money. With 180,000 young adults between the ages of eighteen and twenty-four declaring bankruptcy last year and college students graduating with an average of $23,000 in debt, Neale S. Godfrey is the definitive expert on the subject and her time-tested advice is more important than ever.

Money Doesn't Grow on Trees offers exercises and concrete examples on everything from responsible budgeting to understanding the difference between "want" and "need" for children of every age.  Godfrey's years of experience as a mother and a financial expert make Money Doesn't Grow on Trees a book no responsible parent can afford to pass up.

About Neale

Neale S. Godfrey is an acknowledged expert on family and children's finances who has been in the financial field for more than 30 years. Early in her career, Neale became one of the first female executives at The Chase Manhattan Bank. Later, she became the president of The First Women's Bank and founder of The First Children's Bank.

In 1989, Neale formed her own company, Children's Financial Network, Inc., whose mission is to educate children and their parents about money. Neale is the author of 17 books that deal with money, life skills and value issues and has been honored with a #1 New York Times Best Seller, Money Doesn't Grow on Trees: A Parent's Guide to Raising Financially Responsible Children. Neale empowers women to take charge of their financial lives and has written two books on that topic.

Neale was the first to develop money curriculum for children, entitled The One and Only Common Sense/Cents Series and a CD-ROM called Money Town, both created for children Pre-K through High School. Neale Godfrey, a former Nationally Syndicated Columnist for the Associated Press, has published countless articles in newspapers and magazines throughout the country.

Neale's current program, LIFE, INC: The Ultimate Career Guide for Young People, includes a Teacher's Guide, Student Journal and Website, all sponsored by the Deloitte Foundation. This program serves over one million middle and high school students. The LIFE, Inc. video and program recently received the Mercury© Communications Award.

Her latest work is ECO-Effect™: The Greening of Money, combines ECOnomics and ECOlogy to show adults and children how they can save money while saving the environment. The program consists of a book, website, blog, lessons for school, lessons for home, games and activities to link parents, children, businesses, schools, communities . . . and the world so that together we can raise consciousness and change habits.

She has served as a National Spokesperson for such companies as: Aetna, Microsoft, Coca-Cola, Fidelity, Quaker Oats, Nuveen and AOL-Time Warner. She is a professional speaker for both domestic and international audiences. Neale has often appeared as a financial expert on programs like The Oprah Winfrey Show, Good Morning America, The Today Show, CNBC, CNN, etc. She also starred in the PBS special Your Money, Your Children, Your Life. Neale is currently Nickelodeon's Financial Expert on

Neale has been honored with awards such as Woman of the Year, Banker of the Year, Child Advocate of the Year and the Femme Award from the United Nations. Most recently, Neale was recognized as one of New Jersey's 50 Best Women in Business, and she was National Winner of w2wlink's Ascendancy Awards for Business Women. Despite these achievements, what her kids really think is cool is that she was a question on Jeopardy! and an answer in The New York Times crossword puzzle! Neale has served on White House and Governor's Task Forces in addition to the Board of Directors of The New York Board of Trade, UNICEF, University of Charleston, YPO, and has acted as 2010 Chairman for the Girls Scouts of Northern New Jersey Eco Trek event. Currently, she is on the Board of Directors of UNIFEM and is serving as the North American representative on the YPO-WPO International Green Task Force called One Planet, One Family.

Back to listings of articles about Money
Bookmark and Share